39 Dollar Glasses.com was developed
by eye doctors to create an inexpensive method for
people to acquire high quality, finished prescription
eyeglasses online. From their experience in both private
offices and retail establishments, the founders decided
they could provide this service for people inexpensively,
bypassing expensive retail establishments.
They use the same high quality materials,
but can offer them at a high discount because of their
high volume, since they don't have the additional
overhead constraints (such as retail rent space, behind-the-counter
employees, and expensive displays) that your doctor's
office or optical must overcome. Since operating their
website is much less expensive than a typical retail
establishment, they are able to pass these savings
on to the general public online.